Marketing Facts 2008 is the latest edition of CMA’s annual compilation of information relevant to marketing in Canada.
Each year CMA seeks the kinds of research, insights and trending information that support marketing decision making. We package the information in this one publication so it is accessible and easy to find what you’re looking for when you need it. With information from over 35 sources, you’ll find statistics and benchmarks about marketing media, sought after market segments, industry and consumer insights, social media, and more.
The 2008 edition is full of new information including a section on Business Issues and Human Resources, addressing the many issues that impact upon marketing functions.
The book includes a listing of the sources and how to reach them directly for more information.
